Introduction

Rentomojo is a platform where users can rent furniture to set up their homes. With the increased adoption of consumer apps and demand for rentals over buying, let’s try to understand how Rentomojo can act as a key player and emerge as a market leader in renting over the next 1 year.

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Contents

1. Our understanding
   1. Estimating the overall market and potential for Rentomojo
   2. Understanding the product in depth
   3. Competitive landscape
   4. Customer personas
   5. Doing a SWOT analysis
   6. Finally, defining the core value proposition
2. Path to $50 Million
   1. Teardown of the current product using the most common cognitive biases
   2. Defining the products/features in detail, understanding their success metrics and using the RICE framework for prioritisation
   3. Differentiating marketing strategies
   4. Math to the $50 Million
   5. Conclusion

What we know

The market

Where’s Rentomojo?

4.5 Lakh

Total customers served till date

$15 Million

Revenue in FY23 up from $12.3 Million in FY22

📈 $18 Million estimated revenue in FY24

$ 0.77 Million

Profit in FY23 up from -$1.7 Million

in FY22

Diversified

product sourcing - manufacturers, vendors and asset owners

💡 At $18 Million, Rentomojo is all set to touch $50 Million by FY25

<aside> 📖 References https://www.indiatoday.in/impact-feature/story/indian-furniture-rental-industry-market-size-growth-and-forecast-1798819-2021-05-04 https://www.grantthornton.in/globalassets/1.-member-firms/india/assets/pdfs/indias_furniture_rental_industry_on_the_upswing.pdf

Business Numbers - https://entrackr.com/2024/02/rentomojo-raises-25-mn-led-by-edelweiss/#:~:text=As per startup data intelligence,Rs 98.6 crore in FY22.

https://yourstory.com/2024/02/rentomojo-leasing-platform-earn-money

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